一体成型茶包装 One-paper-folding Tea Package
对小普洱茶饼进行二次包装设计,采用一纸折叠、无需胶水的自锁结构,展开包装的同时,依次展示纸面上的制茶纹样,用一系列图案故事引发年轻人的好奇心。
A Pu-er tea cake’s packaging design with one-paper-folding, self-locking structure without glue, and pattern`s story-telling by unfolding, to make the brand attractive for young and curious people.
茶田采青折新芽 Harvest in garden, buds rived
摊放风干退土气 Place on cushion, tiled and dried
高温杀青跃滋味 Leaves up leaves down, scent comes out
皱搓揉捻入陈香 Leaves forth leaves back, roll bud to bar
晒青铺晾蒸水汽 Moisture leaves by winds or sun
笼布桶蒸促清爽 Moisture back by steam and vat
石臼压制塑饼形 Shape of pie in stone mould
复入阴凉再干燥 Litte tea cake on drying stand
行旅尝鲜品茶香 Flavor of tea, leisure of tea cak
2021
德国红点奖概念奖终评名单
Red Dot Award: Design Concept Shortlist for final judging
2021
Pentaward终评名单
Pentaward Shortlist for final judging
2023
靳埭强设计奖入围
KTK Design Award Shortlist
Time Stamp | 2022/4/29
Concept & Layout | Wang Rui
Pattern & Text | Wang Rui, Li Liuyi
Post Editing | Li Liuyi
Modeling | Li Jia, Gongxuan, Li Liuyi
Rendering | Li Jia
Director | Li Degeng
Software | Blender, Octone, Cnima 4D