参数造圆 / Parametric Circularization

环同济识别系统 Pan-Tongji Identity

作品关注于该城市圈的各联系点位置关系、中心与副中心的关系,并用参数化的思路制作标志衍生系统。标志以圆圈作为字标依附的框架,弱化具体衍生图形的比重,字符本身构成圆的线条,在这个框架中可动、可缩放、可立体化。

The work focuses on the location of each contact point of the city circle, the relationship between the center and the sub-center, and uses the idea of parameterization to create the logo derivation system. The logo takes the circle as the framework to which the character mark is attached, and weakens the weight of the specific derivative graphic, the character itself constitutes the line of the circle, which can be moved, scaled, and three-dimensionalized in this framework.

2022.12
上海环同济知识经济圈标志征集比赛二等奖
评委:娄永琪、刘治治、韩家英、陆俊毅
Shanghai Pan-Tongji Knowledge Economy Zone Logo Competition 2nd Prize
Judges: Lou Yongqi, Liu Zhizhi, Han Jiaying, Lu Junyi

Time Stamp | 2021/11/20
Concept & Layout & Design | Wang Rui
Assistance | Hu Fangchao