笃行计划文字创意 Creative Typograhy of DUXING
团中央2023“三下乡”系列活动的名称——笃行计划寓意自“笃行致远，知行合一”。《礼记》记载“笃”为切实，“行”为力行。笃行计划，是青年当代实践与传统文化的结合，深入乡土，传承文脉。故作品以“笃行合一”为概念，设计一个反向字：同一个字，正看为“笃”、反看为“行”。
According to Liji, “Du” means to be practical, and “Xing” means to act vigorously. The DUXING program is a combination of contemporary youth practice and traditional Chinese culture, which goes deep into the countryside and passes on the cultural lineage. Therefore, the work is based on the concept of “unity of knowledge and action”, and the design is a reverse character: the same character, when viewed positively, is “笃”, and when viewed negatively, is “行”.
Time Stamp | 2023/8/30
Concept & Design | Wang Rui
Client | CYLC
