乡村振兴组织品牌视觉规范化工程
Rural Organization Operation-Oriented Visual System

本项目基于清华大学乡村振兴工作站建站之初的视觉标准进行增补，值工作站建站五年(2017-2022)之际为工作站制定更为详细、完善的设计标准，为更好、更美观、更规范地运营工作站打下基础。制定此手册标准的原则是：视觉标准的制定，是让视觉设计师变得不再重要，是让品牌的视觉通过运营从顶层设计端走到普通人眼前。

This project is based on the Tsinghua University Rural Revitalisation Center at the beginning of the establishment of the visual standards to add, on the occasion of the 5 years of RRC (2017-2022) to develop a more detailed, perfect design standards, to lay the foundation for a better, more beautiful, more standardised operation of RRC. The principle of this RRC manual is: the visual standard is to make the visual designer less important, and to make the brand’s vision through the operation from the top design end to the rural people.