希望田野 / Rural Land

乡村振兴组织品牌视觉规范化工程
Rural Organization Operation-Oriented Visual System

本项目基于清华大学乡村振兴工作站建站之初的视觉标准进行增补,值工作站建站五年(2017-2022)之际为工作站制定更为详细、完善的设计标准,为更好、更美观、更规范地运营工作站打下基础。制定此手册标准的原则是:视觉标准的制定,是让视觉设计师变得不再重要,是让品牌的视觉通过运营从顶层设计端走到普通人眼前。

This project is based on the Tsinghua University Rural Revitalisation Center at the beginning of the establishment of the visual standards to add, on the occasion of the 5 years of RRC (2017-2022) to develop a more detailed, perfect design standards, to lay the foundation for a better, more beautiful, more standardised operation of RRC. The principle of this RRC manual is: the visual standard is to make the visual designer less important, and to make the brand’s vision through the operation from the top design end to the rural people.


客户
Client

Tsinghua University

视觉系统&手册编制
Visual System & Brochure

Wang Rui

项目管理
Project Manager

Wang Shaofan, Wang Qiong

运营执行
Operation Executive

Zeng Weiyan, Li Haoran, Huang Wenjie, Mai Xin, Sun Yucong, Zhao Ruonan, Sun Weihang

时间戳
Time Stamp

2023/6/14